• Fundraising success
    Online fundraising
    Work with the experts
    Donor record keeping
    Fundraising Strategy
    Fundraising strategy
    Creative Fundraising
    Social Media
    Fundraising websites
    Search Engine Optimisation

Our suite of online services helps you connect to donors and potential supporters and raise more money online.

Trust our 15 years' experience, proven track record and unique skillset to develop the right messages for fundraising success.


Customised, donor focused HTML or Wordpress websites – with integrated online payment facilities and systems to record and manage donors/donations.

Content Management

New appeals and other website content professionally written and uploaded on a regular basis, to ensure your site remains fresh and up to date.

Bulk email communication

Professionally written and designed emailers in HTML and plain text. Address list management and website subscription forms. Please note that we do not supply commercial email address lists for clients' use.

Social media management

Creation and management of Facebook pages, Twitter, Instagram and other social media profiles. Facebook advertising campaigns created and managed.


Development of effective digital fundraising campaigns, designed to resonate in donors' hearts and produce dependable online income.

Audits and Analysis

Existing websites evaluated and improvements suggested. Ongoing evaluation of digital activities to ensure growth and development.

About us

A former advertising copywriter, Sheila McCallum began her fundraising career at Downes Murray International, under the mentorship of fundraising 'guru' Terry Murray.

She thrived in the direct response environment, where you quickly learn what works and what doesn't, simply by measuring results.

After more than ten years as creative director of DMI, Sheila moved into the digital space; she built her first website in 2003 and left the company to pursue her passion for digital fundraising in 2008. She thrives in the rapidly changing digital space and embraces evolving technologies with enthusiasm.

Although the company remains small, Fundraising Online makes use of specialist freelance developers to provide clients with a complete service. All work is personally overseen by Sheila, who also continues to write fundraising copy for a number of non-profit clients. She believes that while the digital world offers a multitude of technical advantages, the real tools of the trade will always be words.

Sheila McCallum is a member of the South African Institute of Fundraising and is a regular presenter at SAIF workshops and other fundraising conferences, including #FRO 16. Contact: sheila@fundraisingonline.co.za





Recent work

Our Clients

Many of our clients have been with us for over ten years. We strive to build long-term relationships based on trust and results.

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Some thoughts and insights into fundraising, trends and people.

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